Make something delicious!
As a brand in transition, Cake approached RADCAT to launch their new look into the world with style. Tasked with website creation and print material exploration, we made it look sweet, but not too sweet. Some would say...delicious.
Taking the concept of Cake offering layers of good stuff, we created a homepage interaction to satisfy the viewers sweet tooth
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Who doesn't love a little confetti
Initial concepts for the postcard design with a focus on melding 70's design with references to 'cake'
Rebrand blooming animation
Website preloader animation
Additional postcard concepts
